As a Company M/s. Bridges and Bonds was started by Mr. Pradeep Chandrababu in 2009 as Merchant Exporters of Agro Commodities. Later, “Viara Store” was created in 2019 with a vision to supply the quality of goods we export to the local market – to all homes with a reasonable price tag.
Our brand name “Viara” meaning “Faith” is what we have earned from our clients through our products and services.
A BRIEF STORY OF VIARA STORE’s JOURNEY
Initially, we caught our customers attention with Premium Long Grain Basmati rice. Which, till date is the most sold and loved by all. It was our customers demand to add more products like Wheat, Pulses, Oils, etc. so with extensive procurement research we came with a range of products starting with Unpolished Pulses and Traditionally made Cow Ghee.
Later, it became clear that we need to bring in all natural food products without preservatives, chemicals or additives. Coldpress oils, Spices, Jaggery, Millets, etc. then became a part of our range. A healthy food eating habit was quintessential for Indian homes especially during the pandemic.
Comparing our products with organic ones we had very competitive pricing, affordable to anyone willing to make the switch. Which most did happily, not only their health and lifestyle was improved but the taste of the dish prepared at home enhanced while cooking with our products; that too without a pinch in pockets.
The vision was incomplete without giving it a direction, then it came “Bringing back our Grandparents Foodstyle”. We always say by example how our Grandparents were healthy with great life span; physically strong and without any lifestyle diseases like BP, Diabetes, etc. It was because of the types of food ingredeints and how they ate made them strong physically and internally.
The biggest compliment we still receive from our clients is that the food tastes awesome. We are glad to be a part of every delicious meal prepared and served at home. It will be the biggest gift of direction we can give to our now, new and upcoming generation with examples of our ancestors by keeping traditional food techniques alive.
Thanks to your support which encouraged us to push ourselves to explore more & more so we could procure only the best for you. As the business grew the team grew and with the support of family & friends and of course our clients we are able to stand steadfast in the competitive market.
We will be coming with something new, something different every time to make your cooking and eating pleasurable.